If you haven't read already Google and Apple are no longer "friends". It appears that Apple will cut the last seam that holds the two together, Google Maps. According to VentureBeat, Apple purchased a small maps company named Placebase. One can only assume this will be replacing the integrated Google Maps on the iPhone in the near future.

Was this a good move by Apple? Possibly not, considering the extensive API already available for Google Maps. However if Apple has proven anything its that they know how to write a great API. One thing is for sure, Apple is ready to take on the competition in a big way. Who will be the supreme champion in the end? I think we all will. Competition just brings better hardware and better services to each and every one of us.